A numbered canvas gives you less room to deviate than most advice on this subject admits, and more than you would think. Some of what gets suggested, such as collaging fabric onto the surface or layering geometric patterns over the design, will spoil a piece you have spent twenty hours on. What follows is what genuinely works, roughly in order of how safe it is.
Sign it

The simplest and the one almost nobody does. Your initials and the year, small, in a dark corner of the design where the paint is already dark. Use the finest brush in the kit and one of the darker colors from the palette rather than black, so it belongs to the picture.
If you would rather not mark the front, write it on the back of the canvas or the frame in pencil, with the date and who it was for. In thirty years that will matter more than anything on the front.
Vary how thickly you paint
This is the change that makes the biggest visual difference and costs nothing. A numbered canvas painted at one uniform thickness looks flat, because it is flat. Real paintings are not.
Put the paint on a little heavier where the light is: the lit edge of a cloud, the top of a wave, a window with a lamp behind it, the pale side of a petal. Leave the shadows thinner. The raised paint catches the light in the room, so the highlights actually glint as you walk past, which is the single most convincing thing you can do to make a numbered canvas look painted rather than printed.
Do not overdo it. Slightly proud, not sculpted. Thick acrylic on a thin canvas can crack later.
Soften a few edges
Every section on the canvas has a hard printed boundary, and painting all of them hard is what makes the result read as a diagram. Where two sections are close in color, such as two greens in the same tree or two blues in the same sky, run a barely damp brush along the join while both are still wet. The two colors marry slightly and the section line disappears.
Keep the hard edges where they belong: the outline of a bird against the sky, a roof against the trees, anywhere the picture depends on a shape. Soft everywhere is as monotonous as hard everywhere.
Change some of the colors, carefully
You can deviate from the palette, but be honest about what it involves. The numbers on the canvas refer to specific pots, so if you swap a color you are working from your own plan rather than the printed one, and you will need paint that did not come in the box.
What works: changing one thing, not everything. A sky from blue to a warm sunset while leaving the landscape alone. Flowers from pink to yellow. The change reads as a deliberate choice.
What does not: recoloring everything to match a room. The design was composed with those relationships in mind, and a picture where every color has moved usually ends up muddy rather than personal.
Two practical notes. Keep the value the same, meaning if you replace a mid-tone blue, replace it with a mid-tone anything, or the picture loses its structure. And buy the paint before you start, not halfway through.
Add something small
A bird in an empty sky, a boat on an empty stretch of water, a light on in a window that was dark. Small, in a quiet part of the picture, and only if it belongs to the scene.
The test is whether somebody who did not know would assume it was part of the design. If it would look added on, leave it out. This is also the one thing here that cannot be undone easily, so practice the shape on paper first.
Choose the finish and the frame
Both are part of the finished object and both are entirely yours.
A matte varnish keeps the surface flat and quiet and hides small unevenness. Satin gives a slight sheen and deepens the darker colors. Gloss is rarely right for these designs. Let the canvas cure a few days before varnishing, not just until it is dry to the touch.
For the frame, pick up a color already in the painting, usually one of the darker ones, and keep the moulding narrower than you think. A mat in off-white or cream adds breathing room and covers the trimmed edge on an unframed canvas. There is more in how to frame a paint by number canvas.
What to avoid
- Collage, fabric or paper stuck to the surface. It will lift, and it fights a painted image rather than adding to it.
- Patterns layered over the painted sections. The design already has a structure. Drawing a second one on top of it reads as damage.
- Palette knives. These canvases are thin and the printed sections are small. A knife takes paint off as often as it puts it on.
- Anything on the numbers before you have painted them. Ink and pencil show through pale colors, which already need two coats.
The real personalization
If what you actually want is a picture that is yours rather than a variation on somebody else's, that is a different product. A custom paint by numbers kit converts a photograph you send in into a numbered canvas with paints matched to it, in 12x16, 16x20 or 18x24, framed or unframed, printed in the USA rather than drop-shipped from overseas.
Everything above still applies to a custom canvas. Sign it, vary the thickness, soften the joins. The difference is that the subject was yours before you started.
Other customers' finished canvases are in the customer gallery, and the full range of designs is in the catalog.