Almost every kit looks equally good in its photograph, because the photograph is of the finished artwork rather than of the canvas you will be painting. Here is what to check instead.
Seven things, roughly in order of how much they matter.
1. Read the busiest corner of the picture, not the middle

The single most useful skill in choosing a kit. Find the most crowded part of the design and look at it closely. That corner tells you what the last third of the project will feel like, and the calm middle tells you nothing at all.
Forgiving: sky, open water, fields, snow, large simple shapes, one clear subject.
Demanding: dense foliage, crowds of small figures, rows of windows, lace, cobbles, individual stones, anything with a hundred repeated small shapes.
Both make good paintings. Only one of them is a good first kit.
2. Look at how far apart the colors sit
A design with twelve clearly distinct colors is much easier than one built from four near-identical greens, because you can tell at a glance whether you have picked up the right pot.
Autumn scenes are the classic trap here: eight pots that are all recognizably orange. So are misty landscapes and anything painted in a deliberately close-toned palette. If you want one of those, buy it knowing that you will need to work one number all the way across the canvas before opening the next.
3. Buy the larger size
The most counterintuitive advice on this page. A 16x20 and a 12x16 of the same design have the same number of regions; the larger canvas simply spreads them over more area. Every shape is bigger and every printed number is bigger.
The most common complaint in this whole category, ours included, is that the numbers are small or faint. The larger size takes most of that away before it starts, and it costs a few dollars.
4. Check how the canvas is shipped
This is the one that ruins kits outright. A canvas folded flat into a thin envelope arrives with hard creases through the picture, and those creases do not come out. The fold has cracked the primer, and no amount of ironing or weighting fixes it.
Rolled in a tube costs more to post and arrives flat. If the listing does not say, ask. Ours ship rolled, and it is the detail our own customers mention most often in reviews, usually while comparing it to something they bought elsewhere.
5. Check whether the paint is sealed
Acrylic in a loose pot dries slowly in the pot. On a kit that has been in a warehouse for a year, you may open the lid to a skin or to something with the texture of putty.
A pot that has only thickened comes back with a drop of water and a stir. A pot that has gone solid does not, and one dead color out of twenty-four stops the project. Vacuum-sealed pots are the answer and they are why ours arrive moist.
6. Check that a replacement paint set exists
Almost nobody thinks about this before buying, and it is the reason a great many canvases sit unfinished in cupboards. You run out of the sky color at eighty percent done, there is no way to get more, and that is the end of it.
We keep a matching extra paint set for every one of our designs, which turns a dead pot into a short delay rather than a lost project. Whoever you buy from, check before you buy rather than after.
7. Decide about framing before you decide about price
Framed means the canvas arrives already stretched on a wooden frame. You paint it and hang it, with nothing to mount afterwards. Our framed sizes also include a small wooden tabletop easel.
Unframed is the same canvas and the same paints for less. The thing to know is that unframed canvases are usually trimmed close to the printed edge, which leaves too little spare material to stretch over a frame later. Mounting or taping to a board works well; stretching generally does not. Our guide to framing a finished canvas covers the realistic options.
The thing that actually predicts whether you finish it
None of the above. It is whether you genuinely want to look at the picture.
People talk themselves into the design that seems easier and then lose interest around hour six, which is exactly when interest is the only thing carrying the project. Ten to twenty hours is a real commitment, and the finished canvas is going on a wall you walk past every day. Choose the one you keep coming back to.
Two good first designs
Moonlight Bay is a full moon over a still lake with a canoe and a campfire. It is our most-reviewed design and reviewers call it forgiving for a first canvas: the sky, the water and the moon track are all wide unbroken areas, and the fire is the only fine work.
Summer's Song is a canoe drawn up on a rocky point at dusk. Reviewers say directly that the numbers on this one are easy to read, which is not something they say about every design.
What we would not start with: Seaside Escape and Mountain Village are both excellent and both are around twenty-five hours of detailed work. Countryside House is a deliberately dark palette, which is harder on the eyes than any amount of detail.
The rest are in the full collection, and our guide for beginners takes it from there.