Art therapy is a clinical profession, not a mood. That distinction gets blurred constantly, usually by companies selling craft supplies, and it is worth being clear about because the two things do genuinely different work.
We sell paint by number kits. They are not art therapy, and we are not going to tell you they are.
What art therapy actually is

An art therapist is a trained mental health practitioner. In the United States the qualification is a master's degree in art therapy followed by supervised clinical hours, leading to registration and board certification through the Art Therapy Credentials Board. The letters after the name, ATR or ATR-BC, mean somebody has done that.
What happens in a session is not a painting lesson. The work made is a way of getting at something that is difficult to say out loud, and the therapist is trained to work with what appears. A person who cannot talk about an event can often draw around it, and that is the opening the therapist uses.
Three things follow from this that a kit cannot replicate:
- There is another person in the room whose job is to notice what you are doing and respond to it.
- The picture is not the point. Nobody is assessing whether it is any good, and nothing has to be finished.
- The material is chosen deliberately. Clay, charcoal and paint each ask something different of a person, and the choice is part of the treatment.
It is used in hospitals, hospices, schools, veterans' services, addiction treatment and dementia care. The evidence base shows reductions in anxiety and in symptoms of depression across a range of settings, though the quality of the trials varies and it is generally used alongside other treatment rather than instead of it.
What a hobby does instead
This is where we can speak from our own customers rather than from research, and the honest version is more modest and more reliable.
It removes decisions. This is the mechanism, and almost nobody states it plainly. Freehand painting is a long sequence of choices, and choices are what make a tired person more tired. A numbered canvas takes every one of them away, so attention has somewhere undemanding to go. What people describe as calming is really the absence of friction.
It gives visible progress. Each completed section is a small, unambiguous result, which is rarer in ordinary life than it sounds.
It leaves an object behind. Our customers describe this in almost identical language, over and over, usually as something they do instead of scrolling in the evening. An evening of television leaves nothing; two hours on a canvas leaves a visible difference and eventually a thing on the wall.
It occupies the hands. Anxiety is easier to sit with when the hands are busy, which is why knitting, whittling and jigsaw puzzles have all survived for the same reason.
None of that is treatment. It is a good evening, repeatable, and that is a real thing to offer without inflating it.
Where the line falls
If you are grieving, or if a low mood has been going on for weeks rather than days, a craft kit is not the answer and neither is any article on a shop's website. Speak to a doctor, and ask specifically whether art therapy is available where you live; it often is, through hospital services, hospices and veterans' services, and it is more widely funded than most people assume. A kit at your own kitchen table is a different proposition, and what a numbered canvas can and cannot do is worth keeping separate from that.
If what you want is a way to fill an evening that leaves you calmer than you started, a kit does that reliably and cheaply. Those are different problems and it is worth knowing which one you have.
The claims we removed from this page
This article previously said that painting stimulates cognitive function, enhances mental clarity and heals both physical and mental health, and it finished by recommending our own kits as the best option for art therapy. We have taken all of that out. It was not supportable, and putting it on a page read by people who are struggling was the wrong thing to do.
If you want to try it
Choose a design with large open areas rather than fine detail, buy the larger canvas size so the numbers are easier to read, and put a good lamp over your shoulder before you start. Thirty to forty-five minutes is a better first session than three hours.
Our guide for beginners covers the setup, and painting for seniors has the practical adjustments for eyes, grip and posture that make a long session comfortable at any age. If you have arrived here from an article about healing colors, our piece on what the evidence says about color separates what is measured from what is convention.
The finished canvases in our customer gallery were all sent in by people who started with one kit, and the designs are in the full collection.