If you are searching whether a particular paint by numbers company is legitimate, you probably have a tab open with a kit in the cart and a slight hesitation about clicking buy. That hesitation is sensible. This is a category full of near-identical websites selling near-identical kits, some excellent and some not.
A declaration first: we sell paint by numbers. We are not going to tell you a competitor is untrustworthy, because we have no way of knowing that and an obvious interest in your believing it. What we can give you is the checklist we would use ourselves, and it works on us too.

Seven Things to Check Before You Order
1. Where does it ship from?
The single most useful question. Many sites in this category are drop-shipping from overseas, which is fine if you know it — and a problem if you needed the kit for a birthday next week. If the shipping page does not say, ask before ordering. A seller that will not answer plainly has told you something.
2. Is there a real address and a real way to reach a person?
A physical address, a phone number or a monitored inbox. A contact form and nothing else is a warning sign, particularly if the site also has no returns address.
3. What does the returns policy actually say?
Read it rather than noting that it exists. "30-day returns" means little if the customer has to ship the item back to another continent at their own cost.
4. Do the reviews live on the site or somewhere independent?
On-site testimonials are marketing. Look for reviews you can verify — an app that records verified purchases, or a third-party platform. Then read the three-star reviews rather than the one- and five-star ones. That is where the honest detail is.
5. Are the product photos of the actual product?
A common tell in this category is a catalog of images that are clearly stock artwork rather than photographs of a finished kit. If nobody has photographed the canvas, the pots and the brushes, ask why.
6. Does the site say what is actually in the box?
Canvas size, whether it ships rolled or folded, framed or unframed, number of paint colors, number of brushes. A seller who knows their product lists these. A seller who does not is reselling something they have never opened.
7. Basic site security and clear pricing
HTTPS, a recognisable payment processor, and a total price including shipping before you enter card details. Surprise charges at the final step are worth abandoning a cart over.
What "Legit" Usually Turns Out to Mean
In this category, most complaints are not fraud. Orders generally arrive. The disappointment is nearly always one of four things, and they are worth knowing because they are the same everywhere:
- The canvas arrived folded. Creases through the image, and they never fully flatten. A canvas rolled in a tube arrives flat.
- The paint had dried out. Unsealed pots dry on the shelf. A drop of water rescues most, not all.
- The numbers were too small to read. The most common complaint in the whole category, and the reason canvases get abandoned half-finished. A full-size printed reference sheet fixes most of it.
- It took six weeks. Almost always overseas fulfilment that was not made clear at checkout.
None of those make a company illegitimate. All of them make for a bad evening.
On Custom-Photo Kits Specifically
If you are ordering a custom canvas from a photograph, two extra questions matter.
Do they show you the conversion before printing? Turning a photograph into numbered regions involves real judgement. A face can convert badly, and a soft background almost always does. Being shown a preview is worth a great deal.
What is the turnaround, honestly? Custom work takes longer than stock. If it is a gift for a date, ask for a committed timescale in writing.
Applying the Same Test to Us
It would be poor form to write the above and then dodge it, so:
We ship from the United States, and Custom Paint by Numbers is printed here. Canvases ship rolled in a tube rather than folded, the paints are vacuum-sealed, and every kit includes an 11 by 17 printed reference so the numbers stay readable. Most designs come framed and pre-stretched. There is a matched Extra Paint set for every design.
Where we are weaker: our catalog is 39 designs, not hundreds, and it is deliberately narrow — traditional American landscapes, wildlife and florals. We are not the cheapest, and kits shipped direct from overseas will always undercut us. Reviews on our product pages come through a verified-purchase app rather than being typed by us, and some designs carry criticism we have left up.
One Last Thing About Claims
Be sceptical of any seller in this category — us included — who tells you their kits are clinically proven to reduce anxiety, improve memory or build brain connections. The research base is on art therapy, generally facilitated, and nobody has studied paint by numbers specifically.
A company willing to overstate that is a company willing to overstate other things.
If you want to see what our own customers actually produced, the gallery is finished work sent in by the people who painted it, and the catalog is here.